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The Guardian - US
The Guardian - US
Business
Edward Helmore in New York

Bed Bath & Beyond sees ‘meme-stock’ surge – but is it too little, too late?

Bed Bath & Beyond in New York. The company has doubts it can stay in business after a quarter of deep losses and declining sales
Bed Bath & Beyond in New York. The company has doubts it can stay in business after a quarter of deep losses and declining sales. Photograph: John Nacion/Rex/Shutterstock

Bed Bath & Beyond, the pioneering home goods retailer, appears to be heading for bankruptcy. But you wouldn’t necessarily know it from visiting its flagship store in New York’s Chelsea neighbourhood – or by looking at its share price this week.

Last year Bed Bath & Beyond was one of the so-called “meme stocks”, including Gamestop, an ailing video games retailer, and cinema chain AMC, whose share prices were driven to dizzying heights by a new generation of online traders.

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