Aldi shoppers have been rushing to get their hands on a new beauty product that rivals a high-end favourite, for a fraction of the price.
Following the success of the Lacura Vitamin Face Primer, which reportedly flew off the shelves and sold out within a matter of days last year, the budget supermarket has brought out a similar version for your eyes.
Shoppers and TikTokkers have been raving about the new 15ml Vitabase Eye Primer, which is cruelty-free and dermatologically tested. Costing just £4.99, it's said to be a 'dupe' of the Bobbi Brown Vitamin Eye Base, which costs 89 percent more at £37.
Wales Online reports that the product is rich in Vitamin B, Shea Butter and Hyaluronate.
And according to Aldi, it effortlessly primes the eyes for smooth makeup application. Its fast-absorbing formula also boosts hydration to reduce the appearance of fine lines, wrinkles, and dryness.
The new offering follows the popularity of last year’s gold-dust product 50ml Lacura Vitabase Face Primer. Aldi's 'dupe' has a price tag of just £4.99 - £43.51 (90 per cent) less than Bobbi Brown's Vitamin Face Base.
A description of the face primer reads: "Formulated with Vitamin C, B, E, Shea Butter, Sodium and Hyaluronate, this primer offers an instantly smooth, plump, and hydrated cover. With uplifting aromas of Geranium and Grapefruit Extract, the skin will feel perfectly prepped for makeup."
TikToker Makeupbyalicia, who boasts of 54.2K followers, has praised the face primer saying it makes her skin "look and feel amazing" and that it "smells identical to Bobbi Brown".
While fellow social media star Georgia Baiarge, who has 47.7K followers, gushed: "I will never ever use a different primer in my life!"
The two products hit shelves alongside other returning favourites from Lacura’s five-star rated seasonal makeup line - which are hugely popular with shoppers and beauty fans.
Aldi is also selling Lacura CC Glowing Serum for £4.99 (30ml). A description of the serum reads: "Perk up dull, uneven skin tones with the multipurpose. Formulated with Papain, Rose Extract and Sunflower Oil, this luxe serum delivers hydration, subtle colour correction and a soft-focus effect for visibly brighter looking skin.
"Simply add a few drops to the skin or mix with foundation for a subtle but stunning glow. Those looking to add a rosy hue can opt for the Tulip shade, whilst beauty lovers seeking a sun-kissed look can choose warm Peach."
An impressed shopper wrote online: “I absolutely LOVE this CC Serum!! It glides on the skin, leaving a wonderful, dewy glow.”
Like most SpecialBuys, these are likely to get snapped up fast, so check out your local store for any stock.
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