Fragrance launches this year have not been in short supply. We’ve seen 2024's best new perfumes put spins on classic florals and fruity scents, lean into unisex and gender-neutral profiles, and even whip up new iterations of vanilla-heavy gourmands. Still, one new perfume stood out amongst the rest: Valentino’s Born in Roma Donna Eau de Parfum Intense. The floral fragrance was granted the Fragrance of the Year Award at the Fragrance Foundation Awards, an annual industry even hosted in New York City on Wednesday, June 5.
The title, bestowed upon only one newly launched fragrance per year, wasn’t given away lightly. The Fragrance Foundation, which assembles a team of beauty experts and expert perfumers to sample scents from over 150 brands every year, selects only one to win the Women’s Luxury category.
