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Tribune News Service
Tribune News Service
Entertainment
Theresa Braine

Beauty brand Ulta apologizes for ‘tone deaf’ invite for customers to ‘hang’ with Kate Spade

Kate Spade Ulta

Beauty brand Ulta found itself apologizing Monday for a tragic gaffe.

The makeup retailer not only invited customers via email to “hang” with designer Kate Spade, who used that method to take her life in 2018, but also did so at the beginning of Mental Health Awareness Month.

“The NYC It Girl Is Back,” read the arty email. “Come hang with Kate Spade.”

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