The former frontman of the Beautiful South has put money behind the bar in five Glasgow pubs so revellers can have a drink on him, prior to his appearance at TRNSMT on Friday.
Paul Heaton, who was also a founding member of the Housemartins, pledged the cash amid what he called "the cost of greed crisis".
The 61-year-old joins Pulp, The View and George Ezra as one of the big-name acts appearing at Glasgow Green for the festival's first day.