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The Guardian - UK

Business

Patrick Collinson

Beat the fakes: how to find online reviews you can trust

Amazon Airbnb Which

Amazon website — Don’t bother clicking on items that have only a few reviews. Photograph: Tim Goode/PA

Fake reviews are often easy to spot – but, as with financial scams, even the smartest internet user can be fooled. So what are the top tips for avoiding being duped? And which sites can you depend on?

Obvious red flags

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