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Woman & Home
Woman & Home
Lifestyle
Heidi Scrimgeour

Beat Black Friday burnout – a simple guide to smarter, calmer shopping

How to avoid Black Friday burnout – a woman looks distracted and pensive as she lies on a bed holding a mobile phone, and gazes out the window.

If you’re feeling especially bombarded by Black Friday deals this year, you’re not alone. Black Friday burnout is real – so we've tracked down some expert advice to help you make sense of what 'decision fatigue' is and how to avoid it.

Black Friday sales started earlier than ever this year. Amazon declared a full Black Friday Week and launched early deals before that back in November, while many major retailers have stretched their Black Friday sales into month-long promotions.

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