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The Independent UK
The Independent UK
Amber Raiken

Bear poop is the surprise ingredient in this new beer for the Super Bowl

the Super Bowl Columbia Sportswear Scott Lawrence Santa Clara California

A new limited-edition beer is being launched for the Super Bowl this year, complete with an eyebrow-raising ingredient: bear poop.

Columbia Sportswear is collaborating with Breakside Brewery to offer a “taste of the outdoors for game day indoors” just in time for this year’s NFL championship, according to the sportswear brand’s website.

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