Can you name the UK’s top five most visited attractions? A 2024 survey placed the British Museum and Natural History Museum in the top two spots, then Windsor Great Park and the Tate Modern. No surprises there. But the fifth is perhaps less expected: the Southbank Centre, with 3.7 million annual visitors.
“If you come down in the summer, it’s like a 21st-century version of the Victorian pleasure garden,” says its artistic director, Mark Ball. “It’s like the whole world is here. Skateboarders mixed with poets mixed with the classical musicians, mixed with the dancers – it’s what gives this space its vibrancy and why I love it so much.”
