Nike stock (NKE) slumped on Friday after the company’s fiscal Q1 2027 earnings, released after the market closed the day before, disappointed investors. For investors, unfortunately, such post-earnings crashes have become the norm rather than the exception and only add to the stock’s overall losses.
Nike’s stock has been falling ever since it peaked in November 2021 and has closed in the red every year since. Unless things miraculously change over the next three months — something whose odds have been falling by the day — it is set to close in the red for the fifth consecutive year, a first in its history as a publicly-traded company.
