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The Economic Times

BCCI signs Rs 130 crore-plus deals with Campa, SBI Life, ChatGPT for India home cricket

BCCI CAMPA ChatGPT SBI Life Cricket India

The Board of Control for Cricket in India (BCCI) on Tuesday announced Campa, SBI Life and ChatGPT as associate partners for India’s home cricket season, with the three partnerships carrying a combined value of more than Rs 130 crore.

The deals, which cover 35 bilateral matches and run until March 2028, represent a 44% increase in value over the previous cycle, underscoring the growing commercial appeal of India’s home cricket season.

The BCCI announced the partnerships on X, saying: “BCCI announces Campa, SBI Life and ChatGPT as Associate Partners for India Home Cricket.”

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