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Fortune
Fortune
Diane Brady

BBDO International CEO: The biggest risks are the ones not taken

Fortune
(Credit: Courtesy of Impact BBDO International.)
  • In today’s CEO Daily: Dani Richa, chairman and group CEO of Impact BBDO International on risk and creativity.
  • The big story: OpenAI looking at $830 billion valuation for $100 billion investment.
  • The markets: Europe is flat, everywhere else is up.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. In this week’s episode of Leadership Next, Kristin Stoller and I speak with Dani Richa, chairman and group CEO of Impact BBDO International. In the annals of advertising, few agencies have had more cultural heft than BBDO. In the 1960s, it made Boomers feel part of the “Pepsi Generation” and DuPont cool with the tagline “Better Things for Better Living … through Chemistry.” Matthew Weiner even cited BBDO as the model for the fictional 1960s ad agency in his hit TV series Mad Men.  BBDO also created Snickers’ “You’re not you when you’re hungry” ad with Betty White, and many more iconic campaigns in its 134-year history. 

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