When BBC Three relaunched as a live television channel earlier this year, the corporation hoped its counterintuitive punt on a youth-focused broadcast outlet would help it reach new audiences. Instead, the channel’s shows are consistently being beaten in the ratings by repeats of old history programmes featuring the deceased steeplejack Fred Dibnah on BBC Four.
Most of BBC Three’s programmes have so far failed to attract more than 100,000 viewers on live television, according to official viewing figures, while some shows are lucky to get a tenth of that. Even the programmes that do perform relatively well – such as episodes of MasterChef Australia – are rarely the original distinctive in-house shows that the channel exists to provide.
