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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

BBC America Is First Class for Travel Advertisers, EDO Finds

EDO BBC America Travel America Southwest Lifetime Vrbo
‘Planet Earth II‘ on BBC America

BBC America gave travel advertisers the biggest bang for the buck last year, according to a report from EDO, which measures the results of ad campaigns.

TV viewers who saw a travel ad during primetime on BBC America were 73% more likely to engage with the brands advertised than the average primetime network, EDO said.

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