On the surface, Orion180 teaming up with Haas is an obvious fit: two American brands looking to work together in a country where Formula 1 has never been bigger – but the shared challenges of battling against the elite in their respective industries was ultimately a much more uniting factor.
Insurance firm Orion180 has become the latest backer of Haas, with a multi-year partnership announced at the start of race week for the United States Grand Prix in Austin as the Orion180 logo adorns race suits and cars as part of the agreement.
