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Fortune
Fortune
Sasha Rogelberg

Barnes & Noble CEO clarifies the bookseller’s stance on AI-written books after refusing to ban them: ‘This is a straightforward rejection of AI books’

James Daunt sits in a booksop, gesturing with both hands and smiling. (Credit: Li Ying/Xinhua—Getty Images)

Barnes & Noble CEO James Daunt wants to set the record straight on his views on AI-generated books.

In an interview with NBC News earlier this week, Daunt said he would not outright ban the sales of books written by AI. Daunt took the helm of the bookseller in 2019, helping to lead it through a turnaround of sliding sales by embracing the ethos of a small business, encouraging individual locations to layout their stores based on the interests and demand of their customer bases.

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