South Tyneside-based brand Barbour has revealed its heart-warming Christmas advert starring Paddington Bear.
The two British icons have teamed up this festive season to promote an important message of sustainability. Barbour's festive film follows the adventures of Paddington as he comes up with an idea to gift his neighbour a re-waxed and recycled Barbour jacket.
The brand, which has its headquarters on Bede Industrial Estate, cleans, re-waxes and repairs jackets to help customers extend the life of their products and also offers them the chance to recycle their old waxed jackets The brand's focus on sustainability has been championed by King Charles, who even visited the factory in South Tyneside last year to have a go at re-waxing a jacket
And teaming up with the much-loved children’s character will mean all the more to people this year, as Paddington became closely associated with the late Queen Elizabeth after she appeared in a sketch alongside the Peruvian bear as part of her Jubilee celebrations.
The advert was created by the acclaimed trio of directors 'againstallodds' and produced by Triple Academy-Award-winning production company PASSION Pictures. Every frame of the animation has been hand drawn and painted, with more than 3,000 hours of work going into the design, animation, and composition of the final film.
Paul Wilkinson, group marketing director at Barbour, said: “We are delighted to feature Paddington in our Christmas film. Extending the life of our garments has been at the heart of our brand for over 100 years and through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time.
Barbour was originally established by John Barbour in 1894 in South Shields to provide outerwear to fishermen, sailors, and mariners to protect them from the worst of the British weather and is now a global brand.
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