Get all your news in one place.
100's of premium titles.
One app.
Start reading
Inverse
Inverse
Lifestyle
Alex Welch

Barbenheimer Was a Triumph for Hollywood — Why Are Studios Squandering It?


Unless you’ve lived under a rock for the past two weeks, you’ve probably heard that things are going surprisingly well for theaters. That’s thanks to the same-day release of Barbie and Oppenheimer, which became a pop culture event even bigger than Top Gun: Maverick’s summer run last year. Not only is Barbie primed to cross the $1 billion mark in just three weeks, but Oppenheimer, an R-rated 3-hour drama, has already grossed over $400 million.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.