If you’ve been within a few meters radius of a movie theater recently, you will no doubt have felt the Kenergy. Seas of pink-clad cinemagoers have been attending sold-old screenings of Greta Gerwig’s Barbie, giving the movie the best box office opening of 2023 so far.
This has been a long time coming too, with Barbie's marketing campaign for the movie stretching back months. There were real dreamhouses on Airbnb, Ryan Gosling going method when talking about Ken, and a whole host of impeccable Barbie-themed outfits from lead actor and producer Margot Robbie.
