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TV Tech

George Winslow

Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK

Barb Gracenote United Kingdom

Barb shot of a woman viewing various devices.

LONDON—MetaBroadcast, the UK's leading metadata management specialist, and Nielsen’s Gracenote have announced that they have been awarded a three year contract renewal by Barb, the U.K. audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Barb is the main provider of TV measurement in the U.K.

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