I suppose sometimes that rage baiting is “effective” enough that even the social media platform itself gets mad. A TikTok content creator called Natalie Reynolds, who specializes in controversial pranks, has been the focus of the TikTok community that thinks she has to stop. And considering Reynolds almost pranked someone to their death, the outrage is, for once, justified.
TikTok can be used for good. Sometimes even chaotic good — like when someone outs a cheating husband to his wife of 17 years. But for Reynolds, the goal seems simple: Make content that provokes a reaction and, by extension, growth for her platform — which means more fame and more income.
