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The Guardian - UK
The Guardian - UK
Politics
Jon Ungoed-Thomas

Ban all gambling adverts, say more than half of Britons

Everton’s Ben Godfrey in a Stake.com shirt
Everton’s Ben Godfrey training this month: the Premier League will end shirt sponsorship by gambling firms by 2026. Photograph: Tony McArdle/Getty Images

More than half the public would like to see a ban on gambling advertising, according to a new poll taken as ministers prepare to unveil an overhaul of the industry. In the survey, carried out for the charity Gambling with Lives, 52% of respondents said they supported a ban on all gambling advertising, promotion and sponsorship, and nearly two-thirds wanted new limits on online stakes.

Ministers are expected to reject a blanket ban on gambling advertising in a white paper that could be published this week. The Premier League recently announced that its clubs would end shirt sponsorship by gambling firms by the end of the 2025/26 season.

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