Less than 10 days before Balmain’s spring/summer 2024 collection is scheduled to hit the runway for Paris Fashion Week, over 50 of the brand’s debut pieces were allegedly “hijacked” and stolen.
On Saturday, 16 September, Olivier Rousteing, the Parisian fashion house’s 12-year creative director, took to Instagram to announce the garment crime. The 37-year-old explained how he’d arrived at the office by nine in the morning, anticipating the arrival of the last few designs for their upcoming show.
