In addition to walking the runways, models are usually enlisted to star in fashion houses' advertising campaigns. It's within their wheelhouse along with appearing in fashion magazine spreads. There are designers, however, who've opted to buck the trend. In some cases, celebrities stand in for models. After all, it's part of most celeb brand ambassadors' contracts. Then there are the rare few who choose to hire spokespeople a little closer to home.
Take Demna, the designer/force behind Balenciaga. He loves to share the limelight with his family and friends. For Demna's Spring 2024 collection, which was set against red curtains that really let the outfits take center stage, the designer cast his mother Ella to open the presentation. Some of the other models are Demna's teacher, his publicist, his chief creative officer and his husband. We'd list everyone else involved, but since there are over 80 models, we really don't have the time or, frankly, the space.
