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ABC News
ABC News
National

Balenciaga is being accused of promoting child abuse in its latest campaign. Here's why the luxury brand is in hot water

Balenciaga United States Instagram Twitter Inc. Gabriele Galimberti Kim Kardashian

Images from Balenciaga's latest holiday campaign have been described as "disturbing" and "child exploiting". 

The set of photos, used in advertisements for the Spanish fashion label's Spring/Summer 2023 collection, triggered a flood of outrage when they were posted on Instagram to the brand's 14 million followers.

Here's why.

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