The Apple Music Super Bowl LX Halftime Show starring Bad Bunny has made television history after earning nine Primetime Emmy Award nominations, the highest number ever received by a Super Bowl halftime show. The nominations, announced Wednesday by the Television Academy, surpass the previous record of six set by Lady Gaga's Super Bowl LI halftime performance in 2017.
The milestone adds another achievement to what has already been considered one of the most culturally significant halftime performances in NFL history. Bad Bunny's show at Super Bowl LX marked the first time a solo Latino artist headlined the event and the first halftime performance presented almost entirely in Spanish. The production blended music, Puerto Rican culture and Latin identity before an audience of more than 128 million viewers in the United States.