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The Guardian - UK
The Guardian - UK
Politics
Mabel Banfield-Nwachi and Zoe Wood

Bacardi Breezers to BuzzBallz: why gen Z aren’t the booze buzzkills we’ve been led to believe

Young people toasting each other holding a variety of cocktail glasses at an alfresco dinner table
Nearly three-quarters of white spirits drinkers believe visually appealing glassware makes drinking more enjoyable, research has found. Photograph: Maskot/Getty Images

You can tell a lot about a generation from the contents of their cool box: nowadays the barbecue ice bucket is likely to be filled with hard seltzers, non-alcoholic beers and fluorescent BuzzBallz – a particular favourite among gen Z.

Two decades ago, it was WKD, Bacardi Breezers and the odd Smirnoff Ice bobbing in a puddle of melted ice. And while nostalgia may have brought back some alcopops, the new wave of ready-to-drink (RTD) options look and taste noticeably different.

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