Babylon’s Fall just launched, but it's barely off the ground. As a collaboration between PlatinumGames, the creators of Bayonetta and NieR: Automata, and Square Enix, this live service action game has everything it needs to become a triple-A hit. Yet it’s already hit a ceiling on release day — and a low one at that. Babylon’s Fall is the latest example of Square Enix’s continued marketing problem that raises the question of what’s exactly to blame for its underwhelming player count. If nobody plays a game, who’s to blame?
