Baby food pouches came under scrutiny earlier this year, following a report from the University of Leeds and consumer group Which?.
The findings were troubling. Many pouches are high in sugar, nutritionally inadequate, and potentially harmful if consumed regularly. The report also warns that parents are being misled by so-called “halo” marketing claims – labels like “nutritionally balanced,” “no added sugar” and “organic” – which often obscure poor nutritional profiles.
