Younger women have long had an edge when it comes to investing. That's because they have had access to a wealth of financial knowledge and resources that were often not available to the generations that came before then. But in recent years, baby boomer women have been taking cues from their daughters and granddaughters—and making huge gains in the stock market before they retire, a new report finds.
According to Fidelity's annual Women & Investing Study, the percentage of boomer women who report investing in the stock market increased by an astounding 23% from 2023 to 2024, the largest jump of any generation surveyed (Gen X took second place, with an 18% increase). In total, 71% of women say they invest in the stock market, up from 60% in 2023.
