B&M shoppers have compared a £3 foundation being sold in stories to a high end product made by designer firm Estee Lauder.
According to reviewers, the product holds up to its more expensive rival and has been compared to Estee Lauder’s famous Double Wear, which is available to buy in stories such as Boots and John Lewis as well as online.
A TikTok reviewer was among the fans praising the W7 foundation, Liverpool Echo reports. Within the video, the reviewer said: "his W7 Legend foundation is a dupe for the Estee Lauder Double Wear. Estee Lauder’s - £39.50. B&M - £2.99.”