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Fortune
Fortune
Nicholas Gordon

AXA launches a new insurance and wealth platform for HNWIs as Hong Kong wealth surges past Switzerland

(Credit: Cheng Xin—Getty Images)

AXA is launching a new Hong Kong–based platform for high‑net‑worth individuals, doubling down on the city just as it overtakes Switzerland as the world’s largest cross‑border wealth hub.

On Monday, the French insurer unveiled AXA Global Private, a hub that combines life insurance products with wealth management and succession services for rich families in Asia. The platform will also bundle niche coverages often demanded by the wealthy, such as kidnap‑and‑ransom, art collection, and family‑office insurance.

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