A broken website. Sold-out items. Shipping delays. These conditions can be detrimental to small businesses during the holiday season, arguably the busiest time of year for retail sales.
“We see some of our clients in one weekend — like over Black Friday, Cyber Monday — make more money that weekend than they do for the entire year. It’s a huge opportunity,” says Sharon Lee Thony, founder and CEO of SLT Consulting, a boutique digital marketing agency, and a Verizon Small Business Digital Ready instructor.
