When the Tesla Model S debuted in 2012, its sensuous, sexy shape instantly banished the acceptability of battery electric vehicles (or BEVs) with oddball, quirky styling. After all, just because the driveline is electric, why should it wear the wardrobe of an automotive social outcast?
Thus, when General Motors released the Chevrolet Bolt BEV in 2017, its ordinary, utilitarian style landed in the market with a resounding thud.
Ford had a better idea: It cut through the clutter by offering up its first BEV with a hefty dose of Mustang style. It followed by with the F-150 Lightning. By endowing these vehicles with iconic style, the company not only cut through the marketing clutter; they also instantly cemented these new BEVs' image.
