OAKLAND COUNTY, Michigan — I’m old enough to remember the Hyundai Genesis.
Introduced in 2008, the first-generation sedan was the seedling for Hyundai’s eventual luxury brand. Like early Lexus models, the Genesis was a derivative value play. A Rolex knockoff. With midsize proportions at a compact luxe sedan price, the attractive 2015 model borrowed heavily from German styling (Audi and BMW) to gain market credibility. Stuffed with the latest tech — including then state-of-the-art adaptive cruise control — the sedan topped customer loyalty charts for its Lexus-like quality and handsome looks. A star was born, and in 2017, it was renamed the G80 as Hyundai launched Genesis as a separate premium brand.
Fast forward to 2023, and this week’s tester is a Genesis G80 Sport. You’ve come a long way, baby.
