Successes are easy. Let's talk about the failures.
For her second cookbook, co-written with Deanna Segrave-Daly, Serena Ball had an unusual idea. She was developing a recipe for Beef and Quinoa Koftas _ Middle-Eastern meatballs _ and she thought she could add nutritional value and moisture by mixing in some chopped prunes.
The idea makes sense on paper. But when she sent the recipe to a tester, the answer came back a big, fat NO. The tester said she doesn't like prunes. They're weird, she said. So the prunes came out of the recipe.
