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The Guardian - AU
The Guardian - AU
National
Krishani Dhanji

Australian defence force ads on TikTok and in video games drive 15-year high recruitment numbers

ADF members march in Brisbane
The ADF enlisted 7,059 full-time personnel in the 2024-25 financial year. Photograph: Dan Peled/Getty Images

The Australian defence force has failed to meet its latest recruitment targets despite recording the highest recruitment and retention levels in more than a decade, driven in part by ads on TikTok and in video games.

The ADF enlisted 7,059 full-time personnel in the 2024-25 financial year, the highest annual intake in 15 years, but still fell more than 1,000 short of its target for that year.

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