One of the perks of shopping for a luxury car is being able to choose from a wide variety of options. Usually, the higher the starting price, the longer the list of extras. Audi’s configurator is immensely complex, but that is likely to change with future models. The Volkswagen Group brand wants to cut down on the number of boxes you can tick on the options list. But it’s not just about reducing costs. There will also be benefits for the customer.
