"Reinventing the wheel?" That's Audi's opening statement in its press release about a new tech the company is using. Of course, the German marque isn't experimenting with new wheel shapes. Rims will keep their circular shape for the foreseeable future but how they are designed could be different – at least for Audi.
Audi has started using artificial intelligence (AI) technology to design new wheels. But before you raise your eyebrows and scream that design is the most human process in making a car, take note that Audi isn't totally replacing their designers with computers.