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Adrian Padeanu

Audi Is Launching a New Car Company Called… AUDI

Audi SAIC China Volkswagen Auto Union Luxury Shanghai

Where are the rings, Audi? It’s a valid question for the company's newest concept shown today in Shanghai. But this isn’t an Audi. It’s an AUDI. The luxury brand in the Volkswagen Group empire is teaming up with SAIC to launch a new car company in China. Of all the names the marketing team could have picked, they decided to go with AUDI and call it a day.

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