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TechRadar

Leon Poultney

Audi declares war on ‘giant iPad’ dashboards – as design boss signals return to the analog buttons everyone’s craving

Audi Gorden Wagener TechRadar Top Gear

Audi Concept C.

Audi's design boss stresses the importance of tactility
He denounced big screens in a recent interview with Top Gear
Concept C previews a beautifully analogue interior

The man behind the hugely successful Land Rover Defender and more recent Range Rover iterations left the UK to join Audi in the summer of 2024 and since then he has been busy at work setting the German brand on a new design direction — one that isn’t afraid to ruffle a few feathers, it seems.

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