
I've not dipped my toe into the Persona games, but many of my friends and colleagues love them. According to Atlus developer Kazuhisa Wada, that's a key and very intentional part of how the company makes the series.
Wada recently spoke at the CEDEC+KYUSHU developer conference in Japan (reported by Game Makers with translation provided by Automaton) about how the company's design philosophy has changed since making Persona 3 in 2006.