The World Athletics president, Sebastian Coe, has indicated that his sport is prepared to welcome any investment from Saudi Arabia – but insists he will prioritise guaranteed crowds over cash when it comes to future world championships.
Lord Coe has been delighted to see Budapest’s National Athletics Stadium close to its 35,000 capacity every day at the World Athletics Championships, especially given the empty stadiums at the 2019 championships in Doha and the lack of interest in the event in Eugene, Oregon last year.
