Named after the ancient Roman virtue of seriousness, dignity, and importance, Gravitas Beverly Hills, a newly unveiled private members' club strategically nestled in the Californian city's Golden Triangle, lives up to its chosen name, and then some. Born to surpass Los Angeles bon vivants' expectations of award-winning hospitality, the burgeoning destination is on a mission "to fill a void, both in Beverly Hills and the greater LA membership club scene," co-founders Seth Glassman and Brandon Steven tell me.
Long Island-born Glassman, a seasoned restaurateur with 20 years in the gastronomy industry under his belt, successfully introduced Los Angeleno culinary hotspots like BOA Steakhouse, Sushi Roku, and The Belvedere at the Peninsula Hotel in Beverly Hills, as well as launching his own Italian Steakhouse, Pistola, in 2013. Having met Brandon, a local luxury auto space entrepreneur, in LA, he moved to Wichita, Kansas, to join him on the opening of 6S Steakhouse, before borrowing from their diverse backgrounds to set up a club that "blends the high-end sophistication of New York, the relaxed vibe of Southern California, and the down-to-earth charm of the Midwest" into one seamless experience.
