Remember that rollicking, strange moment, just a few weeks after ChatGPT came out in 2022, where everyone was awed but asking: Wait, what can I do with this?
I was thinking about that time—a veritable century ago in AI years—as I sat on the stage and in the audience at Fortune Brainstorm AI London. It occurred to me: Part of why that time feels so far away is because we now have so many answers to that question. Synthesia and WPP are using generative AI to build corporate avatars that are actually being used, and to make commercials that are actually being aired. Legal AI startup Harvey is deployed massively across companies like PwC, helping thousands of lawyers with documentation and case law. Winston Weinberg, CEO and cofounder of Harvey, said this frees up young lawyers from grunt work to pursue in-person, higher-level opportunities sooner in their careers.
