ASUS pivoted to making small phones two years ago, and that strategy worked out pretty well for the brand. At a time when other brands started focusing on bigger devices, the Zenfone series served as the de facto choice for those who wanted a small phone with high-end hardware.
But the brand still has a sizeable userbase that wants a large phone, and it's now catering to those users with the introduction of the Zenfone 11 Ultra — which has a 6.78-inch screen while retaining the best features of previous Zenfone devices.
