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Motor1
Motor1
Business
Adrian Padeanu

Aston Martin Admits Some Customers Hate Electric Cars

In the early 2010s, there were reports about Aston Martin giving the Toyota iQ-based Cygnet the electric treatment. That never happened. In 2019, the production-ready Rapide E broke cover, but that one, too, failed to see the light of day. Plans for a Lagonda sub-brand that was supposed to sell only electric cars were also scrapped. Notice a trend? Fast-forward to 2025, and the Gaydon brand is still reluctant to launch an EV.

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