Depending on who you follow on social media, you may have come across talk of a little-known herb called ashwagandha over the past year. Celebrities including Meghan Markle, Gwyneth Paltrow and Jennifer Aniston are reported to use ashwagandha for its calming effects. Ashwagandha has been trending on social media with data showing #ashwagandha had more than 670 million views on TikTok in 2024.
Scientifically known as Withania somnifera, ashwagandha is a common herb used for thousands of years in Ayurvedic medicine – an ancient Indian system of healing based on the belief that health and wellness depend on a balance between the body, mind and spirit. Ayurveda emphasises a holistic approach to health using natural treatments, such as herbal remedies, dietary changes, physical therapy, meditation and yoga.
