We're only six months into the year but already, health store Holland & Barrett have seen over 114, 876 searches for ashwagandha on their site. Google searches for the supplement are at nearly 10x what they were in 2018, while on TikTok there have been over 857 million views of the hashtag #ashwagandha.
In short: interest in ashwagandha is booming right now. But let's be clear - this herbal remedy is by no means new. "Ashwagandha has long been used in Ayurvedic medicine and its plant, withania somnifera, has existed since 6000 BC," explains nutritionist, naturopath and yoga teacher Mays Al-Ali.
