Food prices have soared in recent months as the cost of living crisis has worsened. Many products have become more expensive, with cooking oil and dairy products seeing particularly steep increases.
But now another product can be added to the list. The humble fish finger is apparently becoming just too costly, as shoppers in Sainsbury's noticed last week. Customers were said to be "falling to their knees" after spotting that a 30 pack of Birds Eye fish fingers was selling at £7. However, according to Dianne Bourne of the Manchester Evening News, this is a relative bargain compared to Asda, Tesco and Morrisons where the 30-finger value pack is now selling for around £7.50, with the price at Ocado being £7.90.
Dianne says she baulks at "paying more than £2 for any box of fish fingers", and would potentially "push it to £3" for a bigger pack if "feeling flush". So she decided to put supermarkets' budget non-branded options to the test, pitting them against prominent Birds Eye. She also canvassed the opinion of her six-year-old boy who's a fan of the kid-friendly meal. Here's what Dianne discovered.
